Introducing The Brand New Herdy Card Collection

We're thrilled to introduce a brand-new collection of cards created in collaboration with the fabulous Herdy brand. Find out who Herdy are and discover the new series of adorable birthday cards.

Herdy is a lovable character brand born in the heart of the Lake District, inspired by the adorable Herdwick sheep that roam the beautiful countryside. Herdy is always full of colour, fun and is designed to make people happy.

At Herdy, the mission is simple: to make you smile. Whether it’s through the quirky, feel-good products or the charitable Herdy Fund that gives back to the Lake District and its communities, they are all about spreading joy and kindness, with a sprinkling of cheeky charm.

There are five Herdy shops in the Lake District and Herdy is featured on a variety of home and lifestyle products. The Art File have been thrilled to partner with Herdy and expand the lovable brand into adorable and relatable birthday cards.

In 2022, designers, Spencer and Diane Hannah decided to trade in city life for the fresh air and stunning views of the Lake District. They set up their design consultancy in the historic market town of Kendal, dreaming big and soaking up all the creative inspiration the Lakes had to offer.

Fast forward a few years and during a trip to Scandinavia, the seed of an idea was born. They imagined a brand that wasn’t just contemporary but also full of fun, and one that captured the quirky charm and spirited soul of the Lakes.

On their return, while out walking in the beautiful Langdale Valley, fate stepped in. They came across a native Herdwick sheep with the biggest smile you’ve ever seen. It was love at first grin. That smile inspired Spencer to snap a photo, and from that photo, the now-iconic Herdy logo was born - smiley, cheeky, and bursting with character, just like the sheep itself.

In 2007, with just three products, Spencer and Diane launched Herdy at the Westmorland Show. The show organizers located their stand right next to the Herdwick sheep pens... but thanks to a foot and mouth outbreak, the pens were empty, and the sheep show they sponsored turned into a duck show. Not quite the start they’d imagined!

But just like the tough, tenacious Herdwick, Spencer and Diane kept pushing. Their passion and persistence paid off, sparking a wave of love and support that took Herdy from a cheeky idea to a Lakes icon.

And that’s how a chance encounter with a smiling Herdwick sheep turned into a brand bursting with fun, character, and international appeal.

The Art File are thrilled to launch a brand-new collection of cards with the fabulous Herdy brand. Featuring Herdy and Sheppy on their adventures in nature, this collection is full of colour and fun. Every card is printed on recycled board, finished with Spot UV, emboss and comes with a lovely green envelope.

These cards are perfect for people of all ages for birthdays and celebrations. The bright and colourful designs, paired with the lovable Herdy characters will bring a smile to everyone's face.

It's not always easy to know what to write in birthday cards, even to the people we're close to. If you're not sure what to write in their card, here are some prompts to get you started...

• I saw this card and thought you'd love it – I hope you're having a wonderful day
• I can’t wait to see you soon – for now, here’s a lovely card for your birthday!
• Happy Birthday to ewe! Have a fabulous day!
• I heard it's your birthday - enjoy your day!

If you're looking for the perfect card and gift for someone, check out our Herdy card collection.  Full of adorable, cute and pun-filled cards, the perfect card might be in this collection! Want something to pair it with? Explore our series of gifts for a great addition to your card.