Spring/Summer 2021: A Closer Look | Part 2

20 January 2021

As well as brand new greeting card collections, for 2021 The Art File have expanded some of our most popular existing collections, introducing brand new, fresh designs for Spring/Summer 2021. We believe that now more than ever, it is imperative that we continue to create and launch impressive and on trend designs to ensure our customers can continue to exhibit fresh and attractive displays. Two of our most popular ranges, launched in recent years, are Natural Phenomenon and Vertigo. We’re going to take a closer look at these collections and their refreshed, brand new designs for you below.

Natural Phenomenon

This beautiful collection of contemporary art cards has captured everyone’s imagination since they were first launched. They’re simple but elegant cards and are finished with embossed lines and hot foil.

For 2021, our talented in-house designers have created 6 brand new inspired designs. The 6 new designs are beautiful birthday cards, showcasing landscapes, colourful florals and even a waterfall. Natural Phenomenon’s fresh approach to traditional subject matters, with satisfying and contemporary colour palettes, appeals to a wide audience. The collection comprises of 34 designs in total, including birthday cards, occasion cards and more. Some have touching words such as ‘You are full of stardust and magical things’ on a stunning celestial background, and ‘You’re the pick of the bunch!’ surrounded by colourful yellow flowers, and some simply showcase the design with no need for words.

 Natural Phenomenon 2021



Shortlisted for a Henry Award in the category of ‘Best Male Range’, this smart collection of birthday and occasion cards combines eye-teasing designs with a clever use of hot foils. As a publisher we have won a number of industry awards for our male cards, and so we are delighted that Vertigo has continued to carry this success forward. Our talented in-house design team have also thrown in a dash of humour, and the result is a collection designed to stop you in your tracks.

We are delighted to introduce 6 brand new designs for 2021, comprising of birthday and thank you cards. The new designs live up to the collection’s name, almost creating a sense of Vertigo when viewed due to the designs cleverly forming an optical illusion. Bold, sophisticated, and unique, the entire collection is well-loved by our customers.

Vertigo 2021

Trade customers can browse our entire 2021 release, including brand new card collections, existing popular collection extensions, brand new wrapping, and more! Head here to login to your trade account or register if you don't already have one.

Individual customers can head to our online shop where we have hand-picked a selection of our best-selling existing ranges and of course a selection of our brand new 2021 products!

 As always, if you have any questions about our new products or anything else, please send an email to sales@theartfile.com and we’ll be happy to help. To keep up to date via our social media platforms through these links - FacebookTwitterInstagram and LinkedIn – or just search ‘The Art File’!