Spring/Summer 2021: A Closer Look | Part 1

11 January 2021

Our new Spring/Summer 2021 brochure has been dropping through customers’ doors over the past week or so. Those who have already taken a look will have noticed our six exciting new greeting card ranges, as well as new additions to our most popular ranges, and brand new gift packaging, of course!  

Now more than ever, we believe it is vitally important to launch design rich everyday collections and line extensions so our customers can always keep their displays looking fresh and appealing. Two of the brand new greeting card collections that we know will do just that are Fierce & Fabulous and California Dreaming. We’re going to take a closer look at them for you below.


Fierce & Fabulous
celebrating diversity and positivity

We are delighted to launch this brand new collection that celebrates diversity and all-round female empowerment. Taking influences from the current trend of bohemian and minimal aesthetics, combined with inspirations from colour blocking and modern art, Fierce & Fabulous is tied up in a warm and inviting colour palette. The collection also captures a broad spectrum of ethnic and cultural diversity. Above all, Beth, the in house designer who created this collection, wanted to encapsulate positivity and evoke a smile. Beth said ‘it’s all about embracing imperfection, owning our identities, celebrating diversity and what it means to be female in today’s society.’ Fierce & Fabulous comprises 16 designs, and each card is finished with debossed lines and hot foils, adding an extra something, but keeping things minimalistic.

California Dreaming

celebrating adventure

California Dreaming is sure to brighten up your day. This collection of cards celebrates the spirit of adventure in every one of us. They're something a little different; their rounded corners create a unique appearance, and they even FEEL different because of their strong debossed lines. So whatever your dream may be – cycling, running, exploring, or just kicking back and enjoying the sunshine – California Dreaming will have wide appeal. These are even more special at the moment, with most of us dreaming of adventure but having to stay at home. A perfect reminder of what’s to come for your most adventurous friend or relative! There are 12 birthday designs in total, and they come with kraft envelopes.

Trade customers can browse our entire 2021 release, including brand new card collections, existing popular collection extensions, brand new wrapping, and more! Head here to login to your trade account or register if you don't already have one.

Individual customers can head to our online shop where we have hand-picked a selection of our best-selling existing ranges and of course a selection of our brand new 2021 products!

 As always, if you have any questions about our new products or anything else, please send an email to sales@theartfile.com and we’ll be happy to help. To keep up to date via our social media platforms through these links - FacebookTwitterInstagram and LinkedIn – or just search ‘The Art File’!