12 March 2021

Ally Gore
has been designing cards for The Art File for nearly 20 years now. An established illustrator and textile designer based in the UK, Ally’s designs and artworks are inspired by a love of antique textiles and a passion for Cornish wildlife and the county’s rugged coastline, where she lives and works.

Ally Gore

Always enthusiastic to share the stories behind our wonderful products, we asked Ally to share a little more about how she develops her greeting card designs. She said ‘when designing textiles and surface patterns you are mindful of the repeat pattern. I approach designing a card as I would a painting, the composition within a frame.’ In terms of her inspiration behind her art, she told us 'I love to capture fantastical scenes and charming characters set amongst the wilderness, with colours inspired by the landscapes and the beautiful light that is so unique to Cornwall.'

Veryan, Ally Gore's greeting card collection with The Art File

We also wanted to hear more about her background as an artist. She told us that she ‘studied Printed Textile Design at the Surrey Institute of Art and Design, gaining a BA Hons Degree. Working exclusively in textile design for many years I developed my design work to include illustration for art cards and prints. I work with long-term collaborator and illustrator Robert Reader, and we share a design studio and ecommerce outlet for our award-winning illustrative work.'

Bright New Things, Ally Gore's greeting card collection with The Art File

We also asked Ally to tell us about her artistic process. She explained that her illustrations ‘derive from traditional painting and my works are created by hand, using acrylic and gouache’. Subsequently, intricate pattern, charming characters, fine detail and considered colour pallets all define her signature style. 

Imagine, Ally Gore's greeting card collection with The Art File

Next, we wanted to know about how she has found working with The Art File for almost 20 years! She said ‘I was initially drawn to The Art File to publish my work, as I was inspired by the artists they published and the quality of their products.’

Ally is the creative hand behind our current popular collections Veryan, Imagine, and Bright New Things, as well as a number of occasions and relations cards. ‘Veryan’ is an elegant collection of gorgeous cards, combining Ally’s trademark characteristics of beautiful illustrations with magical colour combinations and figures which give personality to every card. We are extremely excited to be introducing 6 brand new designs for Spring/Summer 2021 into this collection! ‘Imagine’ strongly reflects what Ally is known for; her detailed illustrative work and fabulous use of colour. The collection consists of Birthday, Occasions and Sentiment cards finished with debossed lines and specific Pantone inks to get the colours just right.

Imagine, Ally Gore's greeting card collection with The Art File

Members of the public can browse a hand-picked selection of Veryan and Imagine greeting cards on our online shop. Trade customers can log on to the trade area for our comprehensive collections.

We highly recommend you take a look at Ally’s website and social media pages for more stunning designs and updates:


As always, if you have any questions about our new products, or anything else, please send an email to and we’ll be happy to help. To keep up to date via our social media platforms through these links - FacebookTwitterInstagram and LinkedIn – or just search ‘The Art File’.