FORM's on form

20 August 2015

At The Art File we are always inspired by the beautiful things that can be shaped by paper. While working closely with one of the world’s leading fold designers, Elod Beregszaszi, we created FORM- a unique; hand folded and finished greeting card range. The detail and colour in each piece is breath-taking, from famous city skylines to expertly crafted 3D shapes literally exploding out of the card- without forgetting to mention that these shapes are all created with a single piece of card…

FORM has been recognised by the Greeting Card and Gift industry this year as a ‘card with a difference’, winning the coveted Gift of The year award back in February this year against some fantastic finalists such as the Lux Gift-wrapping company and other notable names. More recently, FORM has been shortlisted as finalists in the ‘best Handmade/hand finished product’ and the ‘best Christmas Box’ at the prestigious Henries awards- of which take place in the Lancaster Gate hotel, London in October this year. 
Our customers LOVE form, however the issue some of them have is how to display these cards in their true glory… retailers want to show their customers exactly what the product is straight away – otherwise their attention moves on to something else. We listened to our retailer base and came up with two very worthy ways to display FORM. The first way is to supply the shop with a customised Perspex display clip which allows a sample of an open FORM card to be displayed at all times; the idea is to clip the display onto the front of any general card racking with the corresponding card behind it. This increased sales by upto 35% almost immediately… oh… and did we say we supply these free of charge also?
The second and more recent way of displaying FORM is to use the newly created 24 pocket custom designed FORM spinner. The spinner is designed to house 24 designs of FORM in units of 6 along with the corresponding design on display in its own pocket to the side (see image below)
For the rest of August and September we have a deal which gets you the spinner and the display samples absolutely free of charge. Give us a call, or drop us an email through our website to find out more information.Finally- FORM will be on display in all its glory at Autumn Fair at the NEC. This year our stand number is 4E01.