18 February 2021

The next instalment of our Exporter Spotlight blog series is here! And this time, it’s all about House of Cards. You can read our previous Exporter Spotlight posts on our news page.

Say hello to House of Cards!

House of Cards logo 

House of Cards are our wonderful distributers in Hong Kong, and they celebrated their 10 year anniversary in 2019. Congrats!

Firstly, we asked our friends at House of Cards to tell us a bit about how they got started as an exporting organisation. They told us that they “hit on the idea of importing greeting cards from the UK in 2009 to satisfy what we saw was a gap in the market for quality, well-designed greeting cards. With a first order of 250 cards from British supplier, The Square Card Company, followed closely by an order for cards from The Art File, we invited a group of friends over for coffee… and we sold the lot!”

House of Cards

They also told us a bit about their name: “repeat orders and new suppliers meant the house literally became full of cards! We sold them at every opportunity – at markets, fairs, coffee mornings and even out of the boot of the car in the school playground!” A house full of cards sounds great to us!

So now we know the story of their beginnings – what about now? “Fast forward ten years and House of Cards is the leading distributor of greeting cards and related products in Hong Kong with 35 suppliers and over 150 retail outlets. The product mix now includes greetings cards, packaging, stationery and gifts.”


We also wanted to find out how they have found working with us over the years; The Art File and House of Cards have worked together for over 10 years now. They said “The Art File products have been instrumental in helping our business to grow since we started working with them over 10 years ago. When we start a relationship with a new customer, most of them choose a range from The Art File.” This is fantastic news for us – it’s great to know our products stand out to new as well as returning customers. House of Cards are an integral part of sharing our products with new customers.

Next, we got to the hard question… which is your favourite Art File collection?! “Our current favourite and most successful ranges are by Sara Miller. The colours and design are striking and have proved to be so popular in Hong Kong that they are selling through constantly and we have had to increase our order quantities to keep up with the demand. We also love Sakura which has been equally successful for us in Hong Kong.” Bright colours seem to be very popular in Hong Kong!

Sara Miller London

We also asked House of Cards about the amazing stockists who take The Art File products for their stores. They told us “we have a great relationship with Bookazine. With shops in key areas of Hong Kong, House of Cards supplies most of their greeting cards and works with them to ensure their card walls feature the best range of cards available anywhere in Hong Kong.”

Bookazine Shop

We’re grateful to have such a great relationship with House of Cards, and it’s clear to see that our friends in Hong Kong have great passion for greeting cards, taking pride in providing their clients with a high level of service. We love seeing our products in good hands around the globe!

As always, if you have any questions about our new products, or anything else, please send an email to sales@theartfile.com and we’ll be happy to help. To keep up to date via our social media platforms through these links - FacebookTwitterInstagram and LinkedIn – or just search ‘The Art File’.

Make sure you follow House of Cards on Instagram and Facebook too!