Exciting New Products!

5 August 2020

 

There’s no denying a lot has changed over the past few months. The industry as a whole has faced many new challenges, and we’ve had to adapt to overcome them. We’re happy (and relieved!) to be emerging out of the other side of it with some exciting news. We can’t share everything we’ve been up to just yet, but we can announce some brand new greetings card and gift wrap collections! 

 A CAPITAL COLLECTION by Tim Mason 

This brand new collection from highly talented artist Tim Mason celebrates all that makes London one of the world’s greatest capital cities. A watercolour specialist, Tim has worked with us on some of London's most iconic scenes such as The Tower of London, Carnaby street, and Tower Bridge to create this beautiful collection of 10 designs. 

You'll recognise Tim's work from our Christmas collections, where a number of his designs have been consistent best sellers across our different boxed and charity pack formats; we're more than confident that your customers will love his first everyday card collection with us.

 INK PRESS MINIS 

Image of three brand new additions to the Ink Press Minis Range. Dark Green Background. First greetings card is a black elephant and a red heart, second card says 'Happy Birthday' in bright colours, third card is a cartoon man with his eyes closed listening to a huge orange record player. The record in the player says 'Happy Birthday' on it and there are little music notes around the man's head.

These award-winning cards are our longest running, most successful card collection and recently won the prestigious ‘Henry Cole Classic Award’ which recognises card collections that have stood the test of time. Ink Press is such a successful range for our customers that we decided to launch the best-selling designs from the collection as minis too, giving customers even more choice.

SNAP TO GRID by Heather Flynn 

Snap To Grid is a popular, bright collection of fresh humour and upbeat sends from award-winning designer Heather Flynn. Colourful, contemporary and witty, there’s no rude ‘n crude here – just cheeky little cards to make your gang smile. We’ll soon be launching some brand new Snap To Grid designs with particularly relevant, but ever tasteful, messaging, such as ‘Let’s be honest, limited daily exercise was a restriction neither of us wanted lifted’, along with some more widely applicable funny phrases too. These cards are embossed and come with individually designed envelopes that make them look even more impressive.

NATURE TRAIL by Kate Heiss

Image of three new greetings cards from the Kate Heiss Nature Trail collection.

We are thrilled to introduce 6 new cards into our Nature Trail range, designed by the highly skilled printmaker and textile designer Kate Heiss! This collection is inspired by the beautiful natural landscapes of East Anglia and combine Kate’s love of florals, bold colours and geometric patterns. The heavy debossing and bright colours accentuate the designs beautifully, which have been created by linocut printing, resulting in an impressive finish. The new designs bring fresh scenes and colours to an already truly unique collection. These brand-new designs have a universal appeal that we’re sure will look fantastic in garden centres and farm shops alike.

 

EMILY BROOKS

For 2020 we are launching an additional 4 designs in Emily Brooks' popular collection. These are fun, fresh, and make you smile just by looking at them. We wanted to retain all the personality of the collection and the designer through the use of vibrant colours and have used no fewer than nine different coloured envelopes within the range. So prepare to be dazzled!

NOTECARDS

We are introducing some brand-new, unique designs to our social stationery collection in the shape of beautifully designed notecards and mini notecard packs.

GIFT WRAPPING

Image of gift bags with leopards and green adn gold leaves covering them. Background is the same pattern but in gift wrap.

We are expanding our gift-wrapping range to include some exciting new additions. Firstly, we’ll be launching a luxurious leopard themed gift wrap and gift bag selection following on from the popularity of our Safari gift wrap collection. As well as this, our designers have created the more well-known option of leopard-print gift wrap, which compliments the rest of the collection perfectly. And last but certainly not least, our designers have created a beautiful marble design with rich, luxurious colours, titled Elderberry & Marble. All these brand-new additions are creative, colourful, and designed to turn heads!

All gift packaging collections and notecard products are available now, and cards are available to pre-order for delivery in a few weeks' time. As usual, all of our new product as well as existing collections can be ordered through your local Art File sales agent or rep, and can also be found on our trade website.

We would also like to take this opportunity to thank our customers once again for their love and support over the last few months - we are most certainly in this together.

As always, if you have any questions about our new products, or anything else, please send an email to sales@theartfile.com and we’ll be happy to help. To keep up to date via our social media platforms through these links - Facebook, Twitter, Instagram and LinkedIn – or just search ‘The Art File’!