Autumn Fair 2021 Preview

13 August 2021


Hall 6, Stand B30-C31, NEC Birmingham, 5th – 8th September 2021

After a highly successful return of face-to-face trade shows with Home & Gift and PG Live, The Art File are now gearing up for an extremely exciting event: Autumn Fair 2021. We’re very much looking forward to exhibiting at what will be the last trade show of the season for The Art File, and can’t wait to carry on the positivity and success from both Home & Gift in Harrogate and PG Live in London. Taking place at the NEC in Birmingham from the 5th – 8th September, we’ll be at Autumn Fair in Hall 6, Stand B30 - C31, continuing to showcase the 2021 everyday collections that were received extremely well at recent trade shows, as well as displaying our Christmas 2021 collection. Our launches for Autumn and Winter 2021 are full of love, joy, and optimism.

The Art File spent many months crafting beautiful Christmas card and wrap collections so that everyone could take full advantage of the most important trading period of the year. Charity cards, luxury boxes, pop up cards, gift wrap and bags, single cards, relations, the list goes on - there really is nothing wanting in our creations for 2021! This comprehensive, award-winning Christmas collection will be on display and available to order for any last minute Christmas orders our retailers may have. This will be one of your very last chances to order Christmas stock from us for this year, so be sure to reserve your stock at Autumn Fair! 

You can also see the latest everyday collections, launched only weeks ago, as well as a grand selection of our existing best-selling greeting cards, stationery, and gift packaging. Our newest greeting card launches are Soulmates, Wildflowers, Grand & Graceful, and Parade. Parade is a showstopper, comprising of 3 different card constructions - Zig Zags, 3D Box cards, and 3D fold outs - all of which are packed with additional finishes including hot foils, UV highlights, and die cuts. What's more, the packaging is made from 120gsm paper so it's completely recyclable, and we are proud to say that the entire collection is made here in the UK.


Soulmates is one of our brand-new collections for 2021 that performed extremely well at recent trade shows. The inspiration behind this collection follows the increasing trend for spiritual wellbeing and mindfulness connecting mind, body, and soul. Finished with hot foils and embossed lines, these cards are simply striking, and certainly had an impact on everyone who visited our stand at PG Live and Home & Gift!

Sara Miller London, Natural History by Ben Rothery, I Like Birds by Stuart Cox, Snap To Grid, and the brand new Snowtap will be some of our popular licenses showcasing at Autumn Fair. Ben Rothery is one of the most talented illustrators on the planet and Natural History, a timeless favourite, is our proof of that. Snap To Grid and I Like Birds have both been shortlisted for awards and are bright, cheerful, and popular collections. A multi award-winning brand, Sara Miller needs no introduction, always designing an enchanting collection of cards full of print, pattern, and colour. 

We are extremely excited to have teamed up with talented designers Susy Snow and Gracie Tapner, otherwise known as Snowtap. The result is a show-stopping collection of hilarious greeting cards, combining beautifully detailed and endearing artwork with funny quips to achieve the desired chuckle. This exclusive license was born from Susy and Gracie's love of the natural world, as well as a pun or two for good measure. This collection has been received extremely well so far, and we can’t wait to see the reaction at Autumn Fair too!

We’ll be updating our socials throughout the trade show. To keep up to date via our social media platforms, head to these links: FacebookTwitterInstagramLinkedIn, and TikTok, or just search ‘The Art File’. You can also follow Autumn Fair’s socials here: InstagramTwitter, Facebook and LinkedIn. As always, if you have any questions about our new products, or anything else, please send an email to and we’ll be happy to help.