Autumn Fair 2019 Preview

23 August 2019

It’s all change for Autumn Fair this year as we see the entire show move over to the other side of the NEC in Birmingham. The show takes place from 1-4th September, and plays a host to some of the countries best brands.
This year The Art File will be located in Hall 6, stand E41, and will have a host of the best selling Everyday product from 2019 on show, as well as our full Christmas 2019 collection, and our Brand new Spring Seasons 2020 collection which we’ll be launching at the show for the first time.
So sit back, relax , grab the dog and a cup of tea and let us show you what we have in store for the upcoming Autumn Fair.

We’ve enjoyed a number of successful Everyday greeting card and gift packaging collection launched over the course of 2019, such as our Emily Brooks and Natural History collections. Known for block colour, engagingly playful illustration and popular social media content, Emily Brook’s marketable designs are growing in popularity and fast becoming a favourite for many design-inspired retailers. The Art File are absolutely delighted to be representing Emily for greeting cards and we are launching 24 of her bestselling designs, as well as three exclusive new designs especially for us. This eye-popping collection of colour is certain to stand out even to the most discerning of retailers worldwide, and we can’t wait for you to see it.

We launched 12 brand new greeting card designs, and a gift bag collection featuring the best-selling Puffin design to compliment and further cater for the growing demand of the popular Natural History animal inspired collection.
Ben Rothery is one of the most talented fine pencil artists in the country, spending between 40-70 hours on each original animal, completely capturing the mannerisms and personalities of animals from around the country, and the world. 

Moving on from our Everyday collection,  Our award-winning Christmas collection will be on display at the show, giving our customers the ideal opportunity to address their Festive needs with one of our sales experts on the stand, and reserve the perfect Christmas stock for your customers for the upcoming festive season.   We’ve launched over 150 brand new designs across cards, wrap and boxed Christmas product. Single cards have grown in popularity and sit happily alongside our Luxury Boxed cards which are a must for most of our customers. Our Charity card sales grew again last year, and we are delighted to announce that for 2019 we will be supporting three charities. These are CLIC Sargent, RSPCA and Dementia UK. We have also launched a free-standing display unit to house our selection of Charity packs for the first time.  Our roll wrap and bags have now established themselves as a refreshing alternative to the mainstream offer and this year we are introducing a luxury flat wrap for the first time.

Our festive trio boxes have been a huge success. Each box contains 12 cards, 4 each of three designs. Finished with hot foils and /or die cutting, the cards come with either red or gold envelopes, depending on the designs. These boxes offer great value for money. Voted Best Christmas Box at The Henries Awards 2018, we have new designs in this collection, launching at Spring Fair 2019 for the very first time. There is a growing tendency to send a higher quality Christmas card to those who are special in your life and our Luxury Boxed collection containing 8 luxury Christmas cards and carry a RRP of £10 have become an integral part to our Festive offering, with plenty more new designs being launched at the show.
Our Christmas Gift Wrapping themes for the 2019 Festive season are our strongest yet, with rich, heritage colours being used, along with tasteful finishing to deliver a unique and contemporary collection to help your presents stand out under the tree this coming Christmas. Four new looks combined with our best-selling designs from Christmas 2018 are being combined to create a show stopping offering. Each theme contains 5 gift bag sizes, flat and roll wrap, tissue and tags.

Our Brand New Spring Seasons 2020 collection is being launched on our stand at the upcoming show for the first time. 
The environment is in all out hands and the move away from plastic packaging continues to gain momentum with greeting card retailers everywhere. More and more retailers are turning to unwrapped greeting card stock, as consumers become ever more focused on wanting to reduce plastics in packaging, and the positive impact that such a reduction has on the environment. Now, Some of our cards come wrapped in topless cello bags as standard, as we deem this to be essential packaging in order to protect the material of the card.  

The Art File would like to offer you the choice to take these cards unwrapped or wrapped. What's more, if you decide to take our Spring Cards unwrapped, we'll take 4p off the cost of each card for you.

For Valentines Day 2020, our design team have been inspired by all things romantic to bring you an array of new Valentine's Day cards all packed with different finishes, sensational colour combinations and an engaging mix of different Sizes, there is something for everyone here. With brand new humour collections, magical new die stamped luxury card collections, and new Sara Miller London designs, we have the collection to cater for all customers needs.

Our Mother's Day collections contains some absolutely gorgeous cards for Mum's everywhere.  With new collections such as 'Bloom' which incorporates hand painted retro florals and fluted shiny gold foil to offer a gorgeous in store display. 
Mimosa, another new Mother's Day collection is bold , bright , and beautiful (Just like Mum of course!)
Another collection we have in store for you is a nostalgic new collection which is perfect for Mums everywhere. With a mix of fun illustration, emboss and foiling, these cards are certainly a winning combination. We also have a number of brand new Sara Miller London Mother's Day Cards to add further depth to the best selling collection. 

We are delighted to announce the launch of a bundle of new Father's Day cards for 2020. We are known as a company for producing really strong male cards (we are the current holders of back to back best male range Henry award) and our Fathers Day cards are no exception to this rule. 
With brand new designs from our award winning Geronimo and Call Me Frank collections, as well as a host of other fantastic designs that are sure to give your old man a smile on the 21st June 2020.

We very much look forward to saying hello to you at the show this year. As always, if you have any questions about our upcoming shows, new product, or anything else - please do send an email to