Spring Fair 2018 Preview

03 February 2018

The art file are once again absolutely delighted to be exhibiting at the upcoming Spring Fair show located at the National ExhibitionCentre (NEC), Birmingham between 4th - 8th of February this year . We'll be located at our usual position in Hall 3. Stand S07.  

Our stand at the show plays host to the debut launch of our brand new 2018 Christmas collection. In addition we have over 300 new designs across our Everyday range formats, so there's going to be plenty of opportunity to introduce some exciting new looks for your retail environment to kick start 2018. With interest already at a high, it's advised that Christmas orders are placed at the show in order to be among the first to reserve your stock for delivery later in the year. Inclusive in this launch we'll have brand new designs in our successful Charity Pack collection, with 48p from each sale going directly to the charity. So far, we're incredibly proud to state that over £127,000 has been raised for CLIC Sargent, a charity that specialises in caring for young people with cancer. Alongside this, we're launching a brand-new look luxury boxed card collection. Our production team have been working hard to continue to provide the maximum wow factor, so these products offer a real statement in even the most discerning retail environments. Brand new luxury box designs in new look packaging are also being unveiled at the show for the first time , the new packaging together with brand new and best selling designs in this collection continue to strengthen this proven festive favourite . 

Alongside these exciting new developments, we’ve introduced 6 brand new Christmas Single ranges, ranging across the design spectrum.
We've continued to invest in our festive and everyday gift packing lines, by introducing brand new tissue and gift tag collections to increase the visual impact of our 4-brand new Christmas and Everyday gift bag lines.

Moving on from our exciting Christmas collections, we would like to take this opportunity to introduce the immensely talented illustrator, Josie Shenoy. Kaleidoscope, the first of two beautiful new collections from the London based illustrator. This collection brings together exquisitely drawn animals and foliage, which are then cleverly positioned to create stunning kaleidoscopic patterns. The colour palette and the illustration combine to form 12 cards in this charming and unique collection. New licensee Stuart Cox and his I Like Birds collection continues to be  a very sought after collection following on from its recent successes at Top Drawer London and Scotland's Trade Fair.
The Second collection we are launching by Josie is called Animal Kingdom. We absolutely love the approach Josie has taken here, covering the animals with patterns which sit beautifully within a foiled framework. The use of hot foils, including some holographic foils really make these designs stand out from the crowd. We can’t wait for you to see both collections at the show. 

 

Moving onto our home-grown band of lovely, unique and diverse in-house designers, who themselves have continued to build our growing brand for 2018, with a number of exquisite new greeting card collections and range extensions. Retro Pop, a letterpress inspired collection, brand new Sassy Pants designs, and a host of brand new Pocket Typewriter designs from our very own Jack Carter- the chap with the nicest hair in the industry! (if we say so ourselves).

Alongside cards, we’re delighted to be launching brand new gift bag, flat wrap, roll wrap, and for the first time, tissue and newly improved gift tags. Having this expanded gift packing selection will allow our customers to continue to strengthen their displays in store with over 3 brand new looks available. 
Finally , our three diverse stationery collections- Call Me Frank, Wild Berry and Bound and Dash will proudly be on show with their corresponding bag and wrap designs - with each style proven in the market.


We very much look forward to saying hello to you at the show this year. As always, if you have any questions about our upcoming shows, new product , or anything else - please do send an email to sales@theartfile.com. And we'll be happy to help. 
And do keep up to date via our social media platforms, Facebook, Twitter, and Instagram- just search for The Art File!

We can't wait to see you .